ĪTCO's rock era began with Bobby Darin and The Coasters. These included Harry Arnold, Betty Carter, King Curtis, Herb Geller, Roland Hanna, and Helen Merrill. For most of its history, ATCO was known for pop and rock music, but during its early years, it produced some jazz albums. ATCO also provided distribution for other labels, including RSO, Volt, Island, Modern, Ruthless, Hansa and Rolling Stones. The ATCO name is an abbreviation of ATlantic COrporation. The label was also intended as a home for acts that did not fit the format of the main Atlantic brand, which was releasing blues, jazz, rhythm and blues and soul. History 1950s–1960s: Beginnings ĪTCO Records was devised as an outlet for productions by one of Atlantic Records' founders, Herb Abramson, who had returned to the company from military service. 2.1.1 Stereo-only releases in the 33-100 series.1.5 2020s: Return to Atlantic Records and second relaunch.1.4 2000s: Revival under Rhino Entertainment.1.3 1990s: Merger with EastWest Records America and dormancy.
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